Posts tagged career

“Hi, I’m Matthew and welcome to my video CV. I have decided to produce this video because, as I’m sure you’re aware, communications has changed. The pen and paper method is now just one approach available for reaching a target audience, therefore it is important that potential employees, like myself, are media savvy and understand the power of multimedia in the market place.”

This was the intro to my video CV. I had to make this video as part of my interview with a graduate internship recruitment agency. The interview itself went well. There were of course the pretty standard question asked by recruitment agencies, although what I liked was the fact that the questions focused on what I wanted to achieve. Helen (the interviewer) seemed to like me. She implied that her agency could find me a job in the near future, given my skills and personality. But unlike most interviews, rather than a handshake and a, “we’ll be in touch”, she said, “now are you ready to do you’re video?”

I’ll be honest, I’m not sure this was for me to begin with. Sure I don’t mind being on camera, and I was confident in my pitch. Plus I’ve done pitches and presentation in the past, to uni lecturers and most recently to the editor of The Sun newspaper, so I wasn’t particularly nervous. My issue was that I’ve seen many of these video CV’s in the past and most have been pants! Many are unprofessional, unrehearsed and the applicants look scruffy.

“Hi my names, errrr, John, and I want to be aaaaa, errrr, (nervous laugh), a… ”

But this felt different. This company had a room made for this sort of thing. A good quality camera sat proudly on a tripod, facing a tall stool which was carefully placed in front of a multi-coloured backdrop. The room was nice and quiet, and perfectly lit for this type of video. A good start - professional.  

I chose to stand. Why? At the time I felt that the stool might affect my posture and voice, so by standing I could hold myself up straight and project clearly.

“Ok Matt when I give the thumbs up you may start”

(Thumbs up)

“Hi, I’m Matthew and welcome to my video CV…”

It went well and I got it done in the first take (the only person to do so all week apparently).

After that came the handshakes and goodbyes. Finished. I then got an email on my way home saying that my video profile was available for companies to view on the agencies website, along with my normal CV, and it would be sent to potential employers who the agency felt would suite my needs and vice versa.

I’m yet to hear anything, but it’s only been 48 hours. And when I do I’ll let you known.

But I think this video idea could actually work. It must be freshening for a HR officer, sitting at his/her desk for the eighth hour in a row whilst drinking their tenth cup of coffee, to receive one of these videos. It must beat the generic CV and covering letter, with overused phrase like, ‘I possess excellent communication skills’ or ‘I am a hardworking and determined graduate’.

We can all use words to make us seem whiter than white. Hollow words mainly. But also what the generic approach doesn’t do is show personality. And personality is key in this day and age! In every walk of life a strong personality and success go hand in hand. Simon Cowell isn’t the biggest media proprietor in the world because he is especially talented. Lady Gaga isn’t the biggest name in pop because she writes the best songs. David Beckham isn’t the most famous Brit on the planet because he kicks a ball around for 90 minutes. No, they all have strong personalities or a unique selling point (USP). The nasty judge. The crazy mysterious girl.  That nice, easy-going fella who walks about in his pants all the time. By having a distinct personality or trait, they each become more marketable and they begin to stand out in their respected industries.

Look at twitter. The people with the most followers are those who put themselves out there for all to see. MySpace launched a thousand bands, getting them record deals all because they set up a strong online identity and with it a BrAND image. The music almost played second fiddle to everything else. Just look at Lily Allen and the way her career went (I actually quite like her music by the way).

What I would suggest to any graduate, who knows what they want to do in life, is get yourself out there and put your personality on show so. Try and stand out from the crowd.

This could be a case of the blind leading the blind – as I too need a new job. But what harm can it do. Try it. And if you have any success let me know.

Take care

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